David Pugh-Jones | Creative Strategist EMEA
I thought I’d share this ad I noticed recently whilst passing the time at the dentist. 
Flicking through the mainstay of most UK waiting rooms is the magazine Country Life and this quarter page ad jumped straight out of the page at me! Was it the association of the products with the name or was I actually looking at advertising rather than dull content (Sometimes you just can’t help yourself if you work in the media business can you?). Either way this brand is obviously doing something right, and has marketed itself for well over a hundred years with one of the dodgiest but funniest company names I’ve heard in a long time! Let’s hope they don’t go down the pan after this blog (Sorry had to be done didn’t it)
With an industry bent on patting itself on the back for design innovation, a key question here is how important is creative, anyway?! As you point out, it’s actual results that matter…
Creative will always be important and integral to any campaign offline or online. What is paramount is ensuring the brand achieves its ultimate goals and objectives, and the results are key to this – which is easier said than done!