Mid-September I wrote my ‘eating our own digital dogfood’ post in which I mentioned how Microsoft Global Director of Digital Marcom Planning and Effectiveness Bill Capodanno stressed his willingness to embrace social media platforms as entry points to start more authentic conversations between MSFT and our consumers. I also pointed out that his challenge would be to achieve a cross-platform holistic approach.
Guess what. 2 months later a new superhero is wanted to consolidate the existing US MSFT digital marketing team. His mandate will be to “lead Microsoft’s US efforts in digital marketing in the area of social media (content created, shared, and/or organized by consumers such as YouTube, Facebook, LinkedIn and Digg) and ensure a leadership position for the company in this space. This person will be responsible for the development of digital marketing media innovation programs for social media”.
It seems to me that we are walking the talk, setting a dedicated budget to implement the social media strategy and processes as an integrated part of MSTF marketing program and not just as an add-on. Why should we not have European positions to offer in 2008 ?
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