The blogosphere is welcoming a new corporate participant. Sony Electronics actively entered “the age of conversation” yesterday with the release of the Sony Electronics blog, SEL External News Blog.
According to Charlene Li’s post, there could have been no better choice to start the conversation than Rick Clancy. As Sony Electronics head of corporate communications, Clancy is the highest ‘voice’ authority. Adding the facts the guy has a reputation of a ’straight shooter’ and the experience of a long time Sony insider it was probably indeed a no-brainer.
Everybody my age probably remembers the ‘Sony…No baloney’ advertising slogan. Clancy picked up this theme for his first post. And indeed, it helps sweetly set up the blog’s tone of voice as a ‘a unique combination of the whimsical Sony spirit and the candor that I hope to bring to this blog‘. His promise? To share his experience and love of SEL products of course, to deliver insights and perspectives on new technologies, marketing and retail strategies,.. but also to explicit misperceptions and debate hot topics – while acknowledging he won’t deal with either unrespectful comments (moderated before being published) nor outside US activities.
So far 19 comments have been posted to welcome SEL’s initiative. Consumers feel they eventually have their direct channel with the brand. UK and Latino market managers should already been feeling the pressure to go on with the initiative on their local markets. Besides the warm welcomes, the conversation has started for good: products’ details and developments’ are already being discussed. Even better: in this single so far post, Sony Electronics already found a ‘Very Loyal Sony Customer/Enthusiast’ who offers to become one of the blog’s moderators. Welcome Rick – to be continued.
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