A mashup of Apple’s iconic ‘1984′ TV ad that replaces the ‘Big Brother’ character with Hilary Clinton, is causing some political turbulence in the States. The clip uploaded on YouTube got millions of views. It ends when the female athlete smashes the screen displaying Mrs Clinton/Big Brother, revealing an Obama campaign logo.
Presidential candidate Barack Obama’s campaign team insists it’s not behind the clip. “It’s somebody else’s creation.” Deuhh… of course it is. The point is the same we are telling marketeers for years now: the consumer controls your brand – the consumer supports or destroys. This is pure web 2.0 & social media in action. Politicals embrace the web as never before and take the number of their MySpace friends as a popularity measurement. The consumer navigates through real, faulse, “real faulse”, and in “in-between’ political messages running on YouTube. I previously referred to great read around the power of crowd clouts. The powerful energy support groups can create, the emotional ads or anti-ads they can produce at high quality and low cost, and all that in combination with free social media engines that do the rest. It’s obviously a game-changer… and not only for commercial brands.
Général P. (09:06:00) :
